30. SOF: Futura DDB retains its title as the agency of the year
30. Slovenian Advertising Festival (SOF) names Futura DDB as the agency of the year, while its client Lesnina scores the title of the brand of the year.
Žiga Intihar
Among 326 entries, the jury with its president Janez Rakušček (chief creative officer at Luna TBWA) awarded 2 grand prix awards, 25 gold and 36 silver awards. After winning the title agency of the last three decades, Futura DDB scored consecutive agency of the year title with one grand prix, 4 golds and 2 silvers.
Agency's creative director and author of a grand prix winner »Welcome Home« Zoran Gabrijan took the top spot as the creative director of the year. Futura's client Lesnina was declared brand of the year with a grand prix award, 4 golds and 2 silver awards.
SOF SOF-a, festival's most prestigious award, was handed to sporting goods company Elan and creative studio Gigodesign for their collaboration on »Elan Voyager«. The second grand prix went to “Bedtime Fairy Tales”, authored by SHIFT for ITC A1 Slovenija.
Also at the grand ceremony, Panvita CEO Toni Balažič was handed the advertising person of the year award, while NLB group was named the advertiser of the year. The best film production award went to studio Instant and the best radio and audio production award went to Studio Multipraktik and CNJ.
Meanwhile, SOF, as the Slovenian representative to the Cannes Lions International Festival of Creativity, presented the winning couple of the 2020/2021 Young Lions competition, Sara Mlinar and Aljaž Kočevar of creative shop AV Studio.
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